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網(wǎng)站內(nèi)容建設。網(wǎng)站優(yōu)化分為站內(nèi)優(yōu)化和站外優(yōu)化。網(wǎng)站內(nèi)部優(yōu)化，首先設置好你的網(wǎng)站建站系統(tǒng)SEO相關功能。接下來需要長期持續(xù)更新網(wǎng)站內(nèi)容，包括產(chǎn)品信息、公司新聞這2大板塊。首先產(chǎn)品信息要詳細，全方位多角度地展示，要有邏輯。內(nèi)容通常包括產(chǎn)品參數(shù)、產(chǎn)品概述、產(chǎn)品特點、產(chǎn)品優(yōu)勢、產(chǎn)品功能、客戶評價等，最后再配以精美的產(chǎn)品圖片。其次是企業(yè)新聞。企業(yè)新聞發(fā)布是保持網(wǎng)站更新，吸引蜘蛛的非常重要的渠道，所以經(jīng)常保持網(wǎng)站企業(yè)新聞的更新是非常有必要的，盡量避免出現(xiàn)網(wǎng)站新聞長時間不更新、為了優(yōu)化而添加的毫無價值的新聞的狀況。關于新聞內(nèi)容可以從企業(yè)舉辦的活動（包括旅游、聚餐、培訓、業(yè)余活動等）、企業(yè)產(chǎn)品更新和升級、企業(yè)外部活動等角度去發(fā)掘。
網(wǎng)站外鏈建設。站外優(yōu)化是在其他同行的網(wǎng)站或者比較權威有知名度的網(wǎng)站上留下自己網(wǎng)站的鏈接。不建議新站上線就離開發(fā)布大量外鏈資源，容易被搜索引擎認為是惡意優(yōu)化。做網(wǎng)站外鏈時，需要循序漸進。免費的外鏈建設渠道有：百度知道、百度文庫、博客、相關論壇、自媒體(微博等)、友情鏈接。企業(yè)站的權重通常都不高，因此找友情鏈接時不用太苛刻，只要有收錄、有排名、pr、權重相差不大，就可以互換友鏈。保持一定的節(jié)奏、頻率，比如一周換兩三個，堅持一兩個月就能有不錯的效果。友鏈的效果要比普通的外鏈好很多，貴在堅持。當排名有起色后，這個時候就要放慢友鏈增加頻率，提高友鏈的質(zhì)量。另外，還有通過收費軟文發(fā)外鏈，高權重平臺投放高質(zhì)量外鏈。
